Think, Work, and Play Like a Brand Operator
Think, Work, and Play Like a Brand Operator
Brand is leverage. It’s time to inhabit yours.
Brand is one of the most underleveraged assets in business, especially for owner-led businesses.
Not because it doesn’t matter, but because most businesses were never taught how to use it operationally.
When brand becomes the logic at the centre of how your business operates, it starts to create leverage. It changes how you see your business, how decisions get made, where energy gets spent, and how the business builds over time.
That’s what it means to inhabit your brand.
Think, Work, Play
A brand operator isn't a title, it's an orientation.
It's how you think, work, and play inside your business when brand is the logic at the centre of decisions and actions. This orientation is how brand becomes leverage inside your business.
Think like a brand operator.
Leverage starts in how you see. Think is where brand management essentials meet the world around your business — reading what's there, interpreting what it means for you, and translating it into what to do next. The orientation that makes everything else possible.
Work like a brand operator.
Leverage gets built through clarity and held through practice. Work is where the ground gets laid, defining your Brand Operating Idea and operating from it through different modes of enablement, your business model, channels and more.
Play like a brand operator.
Leverage comes alive in what's possible. Play is where brand expands — through innovation, expression, experience, and creative experiment. Advisory, workshops, and do-alongs for how brand comes alive and stays alive.
Ready to think, work, and play like a brand operator?
Download the intro handbook
This free download provides an overview of business leverage, examples of leverage leaks, and how a brand orientation creates leverage. You can also review the three ways to join the Inhabit Practice.
Book a discovery call or advisory session
Have questions? Want to see if Inhabit Practice is right for you? Schedule a free 20 minute call. Or, jump right in by booking an advisory session.
Join the Leaky Leverage webinar (Coming soon)
The Leaky Leverage webinar launches soon. It’ll pick-up where the hanbook leaves off. We’ll go deeper into understanding what leverage is and how brand creates it, identifying leverage leaks along the way.
Join the Inhabit Practice
Three different ways to join Inhabit Practice from a content-only subscription with advisory discounts to a live advisory membership, or a three month business intensvie just for you.
What is Inhabit Brand
Inhabit Brand is a strategic advisory in the owner’s corner. It brings enterprise -grade support to business owners who need more leverage inside their businesses.
Small businesses face many of the same challenges as large organizations but without access to the kind of strategic support that helps to create value, growth, and resilience.
We’re moving access to this kind of strategic support from boardrooms to main streets.
Inhabit Brand is here to create more leverage inside your business through brand. Because brand is how strategy operates inside a business and how value grows.
Through the Inhabit Practice you’ll learn to think, work, and play like a brand operator. You’ll get access to personal and group advisory, get the latest and most essential topics translated for your business.
When I moved to a smaller city, I started seeing firsthand that the need for strategic thinking was no different from large companies I advise. (And, the data supports this too). The businesses are smaller, sure, but the challenges, questions, and conversations were the same. They just didn’t have access to it.
So I decided to build something that makes strategic advisory accessible and useful to more businesses because owners shouldn’t have to figure it out through hot takes, generic advice, or by trial and error.
In my experience, I’ve seen two things clearly; Brand is leverage and Brand is under-leveraged. (I even wrote a book about it.)
I’m here to help more owners build more business leverage through brand because I know it works.
Esmé (Es) Rottschafer is a strategist, author, and advisor with 25 years of experience helping organizations create value through brand, innovation, futures, and business design. Her work has spanned Fortune 500 companies, founder-led businesses, and organizations spanning retail, consumer goods, health, technology, finance, culture and more.
Global brand thinking. Now focused on the businesses that need it most.
Some of the brands I’ve worked with.